OrthoNOW® News & Press Releases


Miami, Florida – June 2017:  OrthoNOW, the nation’s only orthopedic urgent care franchise, has been named the official Medical Partner by Tri2One Coaching. Tri2One prides itself in providing custom training plans and top of the line services for local and international athletes of all levels. As part of this partnership, OrthoNOW will provide medical and educational support for both Tri2One coaches and athletes.  Additionally, Tri2One will be part of OrthoNOW’s Corporate WellBeing Program offering all corporate partners discounted rates for their coaching services.

“We are elated to support the triathlete community of South Florida” said Dr. Alejandro Badia, CEO and Medical Director of OrthoNOW Doral. “Collaborations such as this one allow our mission to be communicated correctly and effectively. There’s a reason behind our slogan “We keep you moving.®” and we’re happy to know that with these partnerships we really do keep the athletes moving”.

“As coaches, we provide training services for hundreds of athletes, most of which are constantly exposed to orthopedic injuries. For us to be able to provide them with the education and expert care needed to continue racing, gives us immense satisfaction”, said Marcelo Holcberg, Tri2One Head Coach.

OrthoNOW has had a long history with the triathlon community. Dr. Alejandro Badia has treated dozens of competing athletes, and for the past five years OrthoNOW has been the Exclusive Medical Provider for City Bikes IRONMAN® 70.3 Miami.

The health and wellness trend is being embraced by organizations across all sectors and sizes because of the many benefits that participants receive. OrthoNOW, which specializes in the prevention and treatment of orthopedic and sports injuries, provides its patients with the latest digital imaging services, techniques, therapies and much more. Additionally, the continuity of care available through the OrthoNOW Rehabilitation Center, provides a private outpatient clinical setting for physical and occupational therapy where quality care and patient satisfaction are key.


About OrthoNOW:

OrthoNOW®, the nation’s only franchised network of specialized orthopedic urgent care Centers, is focused on assessment and treatment of a range of orthopedic and sports injuries, chronic conditions, and preventative protocols – all on a walk-in basis.  Specialties include anything related to the foot, ankle, knee, hip, wrist, hand, elbow, shoulder and spine.

Every OrthoNOW® is equipped with digital imaging equipment and offers the latest techniques and treatments by a team of orthopedic clinicians and orthopedic specialized ancillary providers including ARPWave Neuro Therapy which dramatically alleviates acute and chronic pain and expedites recovery time from surgery.

OrthoNOW® recently launched the mobile app v2.0 for iPhone users which features a revolutionary feature called On My Way NOW™ which allows patients to notify an OrthoNOW® Center that they are in route, the reason they’re coming and what time they expect to arrive. The recently released upgraded app now includes integration with Uber. OrthoNOW’s flagship center is in Doral, Florida, with franchised Centers in Florida, Georgia and other locations coming soon.

About TRI2ONE:

TRI2ONE’s founder and Lead coach, Marcelo Holcberg, has over 35 years of experience in the world of Running and Triathlon. As a USA Track & Field and USAT certified coach with more than 20 years as a coach in the Miami area, Coach Marcelo has made it his mission to help both new and experienced runners complete 5Ks, 10Ks, half marathons and/or marathons. Incorporating methods that prove to improve speed and times, he helps his athletes train correctly and meet their personal goals in the process. Coach Marcelo always says, “Every athlete is elite to me”.

Alongside Coach Marcelo, Coach Ralph Montane has worked in training numerous beginners and seasoned athletes for the past 5 years. He joined Tri2One with 12 years of experience as a multisport athlete, an experience he uses to motivate individuals to train and compete at various levels. Additionally, his background as an athlete, allows him to understand what builds on an athlete’s strength and innate skills.

TRI2ONE is proud of its continuous growth with both its members and geography. Today, TRI2ONE Coaching offers its expertise in various locations in Florida as well as Puerto Rico, where Coach Marcelo was the Official Training Coach of IRONMAN® 70.3® Puerto Rico.