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OrthoNOW® Healthcare Franchise Blog

Have You Met Healthcare’s New Boss?

By: Christine Dura

With a complicated and inefficient healthcare system, consumers are taking control — and they aren’t afraid to go to non-traditional healthcare models for treatment.

The U.S. healthcare system has been slow to accept that the consumer is now Boss. That was the finding of a survey conducted by Strategy& back in 2014. “The research paints a clear picture of a population displeased with its overall healthcare experience — and with rising expectations for transparency,

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3 Things You Should Know About Owning a Medical Franchise

By: Christine Dura

After years of training to be a doctor – through undergrad, medical school, residency, and landing the first job – are you fed-up with working for someone else? Opening a medical franchise is a great option if you’re interested in owning your own clinic.

A medical franchise provides numerous benefits that make it easier for you to be in control of your clinic. But before you put down your first payment,

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How Urgent Care Franchising Boomed and Created New Healthcare Business Opportunities

By: Christine Dura

Urgent care clinics first appeared in the 1970s, and now are one of the most popular healthcare business opportunities. Urgent care visits are becoming much more preferred to ER visits by patients worldwide, creating a boom for the industry. Not only does this growth improve service options for patients, but also provides more healthcare business opportunities for physicians.

Over the last few years, patients have gotten fed up with their healthcare options.

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How to Find the Best Leaders for Your Healthcare Franchise

By: Christine Dura

 

When you first open your healthcare franchise, you may be inclined to wear all the hats, jumping from PR duties to marketing to caring for patients. While this might work in the short term, you need a team to successfully build your business.

Your franchise is only as strong as the people behind it, and if you overload yourself, you aren’t able to be your own best teammate.

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Creating Advantages Through Franchising in Healthcare

By: Christine Dura

 

A recent study in Denmark aimed to study how the organizational model of franchising can be effectively applied in healthcare. The researchers profiled three healthcare franchise businesses in the country, and spoke with the franchisors, the franchisees, and their employees to determine their success.

Over the course of their research, they studied how a strong brand name, support from the franchisors, and general monitoring helped the individual healthcare franchises.

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How Do I Go About Setting Hours for My Healthcare Franchise Location?

By: Christine Dura

When you’re opening your healthcare franchise, you want to be open enough to be helpful for patients, but not so much that you’re operating at a deficit. How do you determine your ideal business hours?

Patients want to be able to rely on your clinic whenever they need care. But before you decide to be open 24/7, you need to think about cost. The more hours you are open,

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Using a Net Promoter Score to Gauge Your Healthcare Franchise’s Customer Feedback

By: Christine Dura

The best way to ensure growth for your healthcare franchise is to focus on the customer experience. One method to tracking this is through a Net Promoter Score, which helps determine who many of your customers are satisfied with their experience at your business.

Your Net Promoter Score (NPS) can help inform you how you need to improve the customer experience. It provides a measure of your customers’ overall perception of your healthcare franchise,

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How Branding Plays a Role in Medical Business Opportunities

How Branding Plays a Role in Medical Business Opportunities

By: Christine Dura

You might think medical business opportunities need only to provide great care, and patients will come rolling in. But the branding of your business is what will get patients to be intrigued by your business in the first place.

Branding is the personality of your business. It is a communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

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3 Basic Things Your Healthcare Franchise Must Provide

3 Basic Things Your Healthcare Franchise Must Provide

By: Christine Dura

Starting a healthcare franchise involves a lot of moving pieces. It can be difficult to know where to start in order to put your business on the quickest path toward success. Before you begin marketing or publicizing your business, you need to ensure it’s ready for patients. If your healthcare franchise has these three basic things, start sending patients to your doors.

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Determining a Workable Franchise Model for Medical Business Opportunities

Determining a Workable Franchise Model for Medical Business Opportunities

By: Christine Dura

Franchise models have long been successful for restaurants and gas stations, and now they are a profitable option for medical business opportunities. When physicians are able to take advantage of the franchise model to provide medical care in their area the community benefits. The structure of the franchise guides the physician through the difficult parts of owning a business,

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