The OrthoNOW Medical Franchise Business Model

The OrthoNOW medical franchise model was conceived in 2010, during a time when the U.S. healthcare industry was emerging from a period of reform to transformation never before seen, when an unlikely entrepreneurial duo, orthopedic surgeon Dr. Alejandro Badia and financial industry expert and Wharton alumni Justin Irizarry, saw an opportunity to disrupt the multi-billion-dollar orthopedic health care delivery system and to simultaneously achieve the industries “Triple Aim”: better care, better health and lower costs.

Badia’s focus was on the patient and the waste associated with the traditional health care delivery method; people with orthopedic issues being directed to an emergency room and after an initial consult and a battery, often, of unnecessary and costly tests, directed then to see a specialist. Irizarry’s attention was on the economic power of the 48-billion-dollar annual orthopedic health care industry and the 20-billion-dollar annual urgent care business sector. With these basic principles serving as their guide they created and activated a business model they called OrthoNOW.

According to the CDC there is a 671-billion-dollar injury impact per year on the U.S. economy and NIH Researchers found that the average charge for an emergency room trip is $1,233. That figure is 40 percent higher than the average American rent right now which is $871 per month. The stark economic reality of those numbers allows investors to understand that OrthoNOW offers a turn-key solution with a comprehensive support system.

Our strategy is simple. Our business model is strong. Our goal is clear.

Today, OrthoNOW is the nation’s only orthopedic urgent care franchise. The disruptive healthcare delivery model is both a common sense and common cents approach to specialized orthopedic care on demand. We are seeking medical entrepreneurs and business executives who will work alongside us to build, manage, and optimize an OrthoNOW medical franchise.

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To learn more about the OrthoNOW business model contact us today.