By: Christine Dura
Though the current trend is growth when it comes to the urgent care franchise, eventually this rapid increase in demand will taper off. When that happens, entrepreneurs and owners must make plans to grow their businesses and branch out into other markets. Here are three markets where urgent care franchises are gaining strength and why.
Rural Communities
Rural markets represent one of the biggest opportunities for growth when it comes to the urgent care franchise. These communities have been lacking in quality, affordable healthcare resources for decades. According to an article by RuralHealthInfo.org, the residents of rural communities often experience barriers to healthcare that limit their ability to get the care they need. In order for rural residents to have sufficient healthcare access, necessary and appropriate services must be available and accessible in a timely manner. The urgent care franchise model serves this need. Instead of heading to the emergency room for minor injuries and ailments, those in rural communities would be able to visit their local urgent care franchise to receive care at a smaller cost. Some rural areas are without quick access to medical care as the closest facility is miles and miles away. This presents an excellent opportunity for those looking to open medical franchises. The market is in desperate need of a crucial service.
Urban Markets
The opportunity for urgent care franchises in highly urban markets is a bit more limited, but still viable. While the sheer number of highly urban areas is lower than rural areas, urgent care centers focused on meeting the needs of urban dwellers can truly succeed here. Urban markets can offer both the best and worst of healthcare access for patients. Those in struggling urban markets are less likely to be insured and more likely to seek out emergency room care instead of visiting a standard medical practice. Many of those in urban markets do not receive preventative care and when they fall ill, they end up at the emergency room. This is one reason that urgent care franchises have an opportunity to succeed in these markets. The urgent care franchise model serves a portion of urban residents who typically resort to a visit to the emergency room. As an alternative to that, patients can get quality medical care at a reasonable price through urgent care centers in urban markets.
Ethnic Neighborhoods
Another market where urgent care is gaining strength is within ethnic neighborhoods. As with urban markets, ethnic neighborhoods are full of underserved patients. In a study the State University of New York Downstate Medical Center on hospital care, in the 100 largest U.S. cities and their suburbs it was determined that from 1996-2002, public hospitals closed at a far greater rate than for-profit or private nonprofit hospitals. Without access to public medical care, those in ethnic neighborhoods are left void of adequate healthcare. These areas are primed for urgent care franchises to come in and assist. In addition, opening an urgent care center that offers medical professionals that speak the language of the population is ideal.
Nearly 80 percent of the success of an urgent care franchise is based on its location. Though urgent care franchises can succeed anywhere, exploring the market where you’re looking to open is key.
OrhtoNOW is the first and only Orthopedic franchise. Contact Christine Dura at Christine@orthonowcare.com for more information about franchise opportunities.
Christine has over 25 years of quantifiable executive management and franchise related leadership experience within the US and internationally with notable franchise startups in the service, technology, retail, food, health and wellness, financial service, medical care, technology and professional services. As a Senior Franchise Executive and Entrepreneur, Ms. Dura has been both an individual contributor and has successfully led world-class teams.
Ms. Dura excels at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains. Her proven successes, combined with her Master Degree in Training and Development, have shaped Ms. Dura’s uncanny ability to identify opportunities, build mutually rewarding partnerships and produce remarkable results.
In addition, as a four-time Master and Unit Franchise Owner, Ms. Dura is in a very unique position to leverage her experiences and reputation at all levels in franchising along with her vast personal and professional investor network to drive immediate and long term results. As OrthoNOW’s Chief Development Officer her role is to identify critical gaps in franchise growth and implement strategies to drive results. Her unique background allows her to leverage past experiences and solid reputation to spearhead OrthoNOW’s national expansion plans.
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