By: Christine Dura
With the rise in popularity of the medical franchise, entrepreneurs entering the business must uphold basic qualities to ensure that the trend continues. Healthcare franchises offer cost-effective and convenient treatment to patients looking for care on their own schedules. For those seeking treatment for simple and non-emergent ailments, medical franchises provide exactly what they need. Due to an aging population, the demand for convenient and affordable care is in high demand. Finding a way to provide quality care on a large scale is key in filling the increased need. By upholding these three standards, new medical franchises are sure to succeed and support the continuing trend.
Professionalism and Quality Standards
Despite medical franchises offering a “drive-thru” style of care, they must still be committed to professionalism and high standards. Healthcare is an incredibly important sect of our society and those in need of help expect courtesy and warmth when receiving care at any medical establishment. In addition to staff being properly trained in patient care, upholding the highest standards of professionalism is crucial to gaining and keeping patients’ trust. Every detail of the business matters. Ensure your facility is clean, welcoming and accommodating to each patient’s needs. Properly trained staff should round out your suite of professionalism.
Reasonable Business Model
Due to the popularity of medical franchises, having a sound business model is key to remaining successful in the competitive market. In addition to having a name people can trust, adhering to the teachings and procedures of the medical franchise is crucial to success. When it comes to medical franchises, people expect the same care across locations. They expect to receive the same quality of treatment from a franchise whether that franchise is supplying hamburgers or healthcare.
Knowing and Following Laws
Any successful and reputable healthcare franchise must follow all federal, state, and local laws when operating a business that specifically provides healthcare services. People must be confident when patronizing a medical franchise and confidence is bred through adherence to the rules. Luckily, when entrepreneurs elect to open a location, the franchise often provides assistance on understanding and abiding by any federal, state or local laws that apply to that particular location.
Running a successful medical franchise can be an ultimately rewarding business venture. The market is rapidly expanding, so following these three tips to ensure your location is top notch is key to rising above the rest.
OrthoNOW is the first and only Orthopedic franchise. Contact Christine Dura at Christine@orthonowcare.com for more information about franchise opportunities.
Christine has over 25 years of quantifiable executive management and franchise related leadership experience within the US and internationally with notable franchise startups in the service, technology, retail, food, health and wellness, financial service, medical care, technology and professional services. As a Senior Franchise Executive and Entrepreneur, Ms. Dura has been both an individual contributor and has successfully led world-class teams.
Ms. Dura excels at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains. Her proven successes, combined with her Master Degree in Training and Development, have shaped Ms. Dura’s uncanny ability to identify opportunities, build mutually rewarding partnerships and produce remarkable results.
In addition, as a four-time Master and Unit Franchise Owner, Ms. Dura is in a very unique position to leverage her experiences and reputation at all levels in franchising along with her vast personal and professional investor network to drive immediate and long term results. As OrthoNOW’s Chief Development Officer her role is to identify critical gaps in franchise growth and implement strategies to drive results. Her unique background allows her to leverage past experiences and solid reputation to spearhead OrthoNOW’s national expansion plans.
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