By: Christine Dura
There is one thing that is certain in today’s world: the healthcare franchise industry is booming. Why? Thanks to a variety of changes in how people are seeking medical care, healthcare franchises are becoming one of the most popular business ventures for smart entrepreneurs. From urgent care centers to orthopedic practices and beyond, the healthcare franchise model is making it easy for consumers to get the much-needed quality care they’re in need of in less time at a reduced cost.
One of the biggest reasons the healthcare franchise industry is continuing to grow is convenience. Consumers want everything they interact with to be as convenient as possible and that includes healthcare. Gone are the days of waiting days or weeks to be seen by a primary care physician or a specialist when there are a multitude of other options. Healthcare franchises can see patients on-demand more efficiently than traditional medical practices. During their lunch hour errands, they can simply pop into an urgent care center to receive treatment for a minor illness or injury. With healthcare franchises offering evening and weekend hours as well, consumers don’t have to miss work in order to receive required medical treatment and that convenience translates to real dollars.
By disrupting traditional healthcare delivery methods, healthcare franchises offer quality medical treatment at a lower cost. If a patient wanted to be seen right away, their first option would be the emergency room which comes with a hefty price tag and long wait periods. Urgent care centers provide a place where consumers can patronize in a timely fashion at a lower cost. The insurance industry plans typically include high co-pays and deductibles forcing consumers to seek out less expensive alternatives in medical care. Some healthcare franchises offer simple, low-cost services which bypass the health insurance industry all together providing a direct route for consumers.
The healthcare franchise model also comes with a workforce of well-educated service providers and professionals. Opening any other type of business may require a massive amount of training before you can even open your doors. With healthcare franchises, you can source talented staff from a pool of those who already have training. The medical field is immense. Additionally, you’ll need less employees upon opening your business and still have an ample pool of qualified talent for expansion.
With a relatively small up-front investment, the savvy entrepreneur can have a healthcare franchise up and running in less time than it would take for a normal start up. The backing business owners get from a franchise offers a quick pathway to providing a much-needed, and lucrative, service to the community. With no inclination of slowing down, the healthcare franchise industry is a smart place to start your business.
OrthoNOW is the first and only Orthopedic franchise. Contact Christine Dura at Christine@orthonowcare.com for more information about franchise opportunities.
Christine has over 25 years of quantifiable executive management and franchise related leadership experience within the US and internationally with notable franchise startups in the service, technology, retail, food, health and wellness, financial service, medical care, technology and professional services. As a Senior Franchise Executive and Entrepreneur, Ms. Dura has been both an individual contributor and has successfully led world-class teams.
Ms. Dura excels at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains. Her proven successes, combined with her Master Degree in Training and Development, have shaped Ms. Dura’s uncanny ability to identify opportunities, build mutually rewarding partnerships and produce remarkable results.
In addition, as a four-time Master and Unit Franchise Owner, Ms. Dura is in a very unique position to leverage her experiences and reputation at all levels in franchising along with her vast personal and professional investor network to drive immediate and long term results. As OrthoNOW’s Chief Development Officer her role is to identify critical gaps in franchise growth and implement strategies to drive results. Her unique background allows her to leverage past experiences and solid reputation to spearhead OrthoNOW’s national expansion plans.
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