Determining a Workable Franchise Model for Medical Business Opportunities

By: Christine Dura

Franchise models have long been successful for restaurants and gas stations, and now they are a profitable option for medical business opportunities. When physicians are able to take advantage of the franchise model to provide medical care in their area the community benefits. The structure of the franchise guides the physician through the difficult parts of owning a business, so they have more energy to care for patients.

Franchising works when it allows owners to set up their business faster. Instead of getting bogged down with marketing, branding, and overhead costs, they can focus on providing an excellent service. This is particularly true for healthcare franchises, as it lets licensed physicians serve more patients without the headache of insurance and billing.

Eliminating long, sleep-less nights spent working on accounting or a marketing plan is the key for a workable franchise model. Often, physicians only know they want to provide excellent care, and can get overwhelmed if they don’t have support from a greater organization. The franchise model for medical business opportunities needs to guide doctors through the backend of the business.

The best franchise model for medical business opportunities provides physicians with a business platform, including advertising and business systems. Armed with this structure, they can increase their earning potential while still delivering excellent medical services.

The franchise model also helps physicians adhere to the rules and regulations for medical practices in their state. With an established system of processes, marketing plans, and general business structure, it’s easier to get through the red tape. The franchise model gets owners the information they need to structure their business in a way that complies with all the necessary legalities.

The best medical practices that use the franchise model are focused on elective procedures and preventative care. Orthopedics are one such type of care, as it rarely involves any type of emergency surgery or specialists. For most minor orthopedic injuries, an orthopedic physician’s assistant can provide excellent care. This option helps make the franchise more efficient, and gets patients in and out of the practice in less time.

Private medical practices rely on marketing just as much as a McDonald’s franchise, especially when they are new to their community. The structure of the franchise model provides a specific branding and marketing plan for physicians, who likely have little-to-no experience in that field. With a marketing plan in tow, they can quickly bring in patients and provide needed care for those in their community.

There is real demand for high-quality, moderate-cost healthcare, and these medical businesses provide that for patients around the country. Franchises lower the overhead costs for these facilities, thus lowering the cost of medical services for the patients.
A workable franchise model for medical business opportunities takes all the best practices and implements them in a system to create the best delivery at the lowest cost in the most places. It’s a win-win for patients, physicians, and their staff.

OrthoNOW is the first and only Orthopedic franchise. Contact Christine Dura at Christine@orthonowcare.com for more information about franchise opportunities.

Christine has over 25 years of quantifiable executive management and franchise related leadership experience within the US and internationally with notable franchise startups in the service, technology, retail, food, health and wellness, financial service, medical care, technology and professional services.   As a Senior Franchise Executive and Entrepreneur, Ms. Dura has been both an individual contributor and has successfully led world-class teams.

Ms. Dura excels at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains.  Her proven successes, combined with her Master Degree in Training and Development, have shaped Ms. Dura’s uncanny ability to identify opportunities, build mutually rewarding partnerships and produce remarkable results. 

In addition, as a four-time Master and Unit Franchise Owner, Ms. Dura is in a very unique position to leverage her experiences and reputation at all levels in franchising along with her vast personal and professional investor network to drive immediate and long term results.   As OrthoNOW’s Chief Development Officer her role is to identify critical gaps in franchise growth and implement strategies to drive results. Her unique background allows her to leverage past experiences and solid reputation to spearhead OrthoNOW’s national expansion plans.