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In an ongoing commitment to providing both outstanding franchisee and patient experiences, OrthoNOW, the nation’s only orthopedic urgent care franchise, has launched a new and improved version of their mobile app. In addition to its revolutionary feature called On My Way NOW™, the app includes a variety of features with the most exciting being an integration with Uber, the ride-sharing service. The app enables injured patients to request a ride to the nearest OrthoNOW Center for treatment and is available to patients at no cost in the iPhone App Store.
Co-Founder and Chief Medical Officer, Dr. Alejandro Badia quotes Steve Jobs and says “You’ve got to start with the customer experience and work back toward the technology, not the other way around. We understand that injuries don’t happen by appointment and providing an outstanding patient experience begins before patients cross our threshold”. Uber South Florida general manager Kasra Moshkani said “We are excited that OrthoNOW is utilizing Uber’s open API for such an innovative integration”. Christine Dura, OrthoNOW’s Chief Development Officer, said “Our proprietary app which is offered to our franchisee’s as a turn-key option was specifically designed to spur business volume as it makes healthcare accessible and convenient for patients”.
The OrthoNOW mobile app allows patients to notify an OrthoNOW Center that they are in route, the reason they are going, and what time they expect to arrive. Additionally, the app locates the nearest OrthoNOW Center, provides contact interface to the Center, can connect to Facebook and Twitter accounts, and supplies information about conditions treated and a section of frequently asked questions. This updated version now provides the following features to enhance the experience:
- Patients are now able to send a custom injury alert to the orthopedic experts at a Center with pictures of the injury in advance of their arrival.
- Users of the mobile app can now create multiple patient profiles – a feature designed to help parents or coaches build a system for rapid decision making and notification at the time of injury, when seconds count.
- Finally, and most notably, OrthoNOW’s mobile app is now integrated with the Uber app, allowing patients to request and ride to the nearest Center when other transportation is not available or practical, such as after having sustained an injury to a hand, arm, leg, or foot.
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