OrthoNOW Medical Franchise – Onboarding and Initial Training
The OrthoNOW medical franchise training and support team is dedicated to helping our franchise owners thrive by offering all the tools and resources needed to grow and manage their business. We take you through the first early stages of building the foundation through the opening of your new business using specific, task-oriented checklists that help you stay focused on top priorities. Even after launch, we are available to support and guide you as you continue to grow your business and navigate the journey of franchise ownership.
With our full support and a pre-opening package, you’ll be able to hit the ground running as soon as you complete our pre-opening task list and the required week-long franchise training session. Our national vendor partners will assist you with locating the best sites in your territory.
Comprehensive training is conducted prior to opening your OrthoNOW Orthopedic Urgent Care Franchise and it is conducted by our professional team with years of experience in operating your own OrthoNOW. The initial training is typically conducted at our headquarter location in Miami, Florida as well as your Center. The training is included in your franchisee fee and you are only responsible for your travel expenses.
We provide new franchise owners with a detailed action plan and coaching guide that outlines everything they need to do from the day they come on board to the day the franchise opens for business. This onboarding plan helps franchise owners launch flawlessly within 6-9 months. It’s designed to be a fast track to launch and it covers:
- Dedicated Franchise Advisor
- Online Intranet
- Policy & Procedures Manual
- Onboarding Checklists
- Administrative Infrastructure
Onboarding training includes 5 days of classroom and onsite training conducted at a local OrthoNOW urgent care franchise facility.
Our initial training program is managed by OrthoNOW University and occurs near the opening date of your new business. This comprehensive, hands-on training program is designed to help you understand every aspect involved with building and growing a profitable OrthoNOW medical franchise.
- Financial Management
- Software Training
- Billing Training
- Licensing and Credentialing Training
- Site Selection Guidelines
- Sales and Marketing
- Social Media
- And more…
When you complete the initial training you are ready to start your business and through this training you have acquired the skills to:
- Be completely ready to open and operate your OrthoNOW Orthopedic Urgent Care Franchise.
- Be ready to hire and manage employees for your business.
- Manage your billing and collections.
- Perform effective advertising and marketing campaigns, public relations strategies in order to establish and grow your business.
- Perform and handle the day to day operations of your Center.
- Implement new marketing strategies to improve and maximize awareness and your brand recognition locally.
On-going Training and Support
At OrthoNOW® we understand that your Center’s financial prosperity is impacted by how effectively you manage your business. As part of our on-going commitment to our Franchisee’s we will work side by side with you to encourage your success. You will be assigned an operational consultant and we will also provide complimentary on- going refresher trainings and webinars created to provide detailed instruction about effective advertising and marketing techniques, operation management and leadership training.
OrthoNOW offers our franchise owners the best-in-class franchisee support. Our initial training will take place at our location and will be continued at your location. Support tools include the following:
- Our comprehensive Practice/Operations manual
- OrthoNOW Smart Phone and Tablet App
- Licensing and permitting assistance
- Billing and collections assistance
- Assistance with partnering with small to mid-sized corporations located within your territory for worker’s comp referrals.
- Access to your market’s orthopedic and emergency room data and demographics
- Access to list of vendor partners
Over the course of the year, you will be given consulting services and access to support tools designed to provide our franchise opportunity to thrive. That access includes:
- OrthoNOW store site with immediate access to branded products
- Business KPIs
- Annual minimums
- Inventory tools
- Project Management tools
- Annual budget calls
- Franchise advisory council
- Corporate Intranet
- Monthly marketing work session
- Annual Franchise Convention
Every year, our corporate support team will meet with you to review your financial statements and help you with next year’s budgeting process.
OrthoNOW Marketing Support
Advertising and marketing will be a critical component of your Center’s profitability. As part of our on-going promise, you we receive professionally produced, ready-to-use marketing and advertising materials that are easily be adaptable to your specific location and access to the sharing portal.
Marketing Tools include:
- Pre-opening and grand opening ads
- Print, Radio, TV, Bus and Billboard ads available in English and other languages
- A variety of brochures
- OrthoNOW logo imprinted fiberglass cast material, branded splints, camwalkers and slings
- Personalized promotional banners
- Post cards, balloons, yard signs, refrigerator magnets, phone holders, sports bottles and other branded promotional items
- Creative Assets Library
- OrthoNOW TV for waiting room area
- Mobile App
- Sponsorship campaigns
- And much more…
We have proven sales protocols, market research, and marketing protocols that identify what our customers want and expect from OrthoNOW. By working with a professional brand and design firm, we have developed OrthoNOW brand standards that ensure consistency across the system. We will help you develop and implement an opening marketing plan and support you with long-term local marketing strategies using the following tools:
- Annual marketing plan
- Corporate social media content
- Targeted email marketing campaign
- Monthly automated e-newsletter
- Automated customer surveys
- Uniform guidelines