Orthopedic Walk-In Clinic and #Teleorthopedics. New Patients for OrthoNOW Start Here.
English
Español
Orthonow live

OrthoNOW

Network of Orthopedic Urgent Care Clinics

Immediate Orthopedic Care

CORPORATE

(305) 537-7272
(305) 537-7272 Online Payment
  • Services
    • Arthritis
    • Pediatric Orthopedics
    • TeleHealth NOW
    • Stem Cell Therapy & PRP Injections
    • Diagnostics
      • Digital X-Ray
      • Ultrasound
      • Fluoroscopy
      • MRI
      • Pre-concussion testing
    • Consultations
      • Acute Injuries
      • Auto Accidents
      • Chronic Pain
      • Fracture/Broken Bone
      • Pre-Concussion Testing, Diagnosis and Management
      • Pre-employment Physicals
      • Preventive Health
      • Sports Injuries and School Physicals
    • Rehabilitation
      • Physical Therapy
      • Occupational Therapy
      • Electro Neuro Muscular Therapy (ENMT)
      • Athletic Injury Rehabilitation
      • Work Injuries
    • Workers Compensation
    • Bracing, Splinting & Casting
    • Laceration & Suturing
  • Treatment Areas
    • Foot & Ankle Care
    • Hand & Wrist Care
    • Hip & Knee Care
    • Lumbar & Cervical Spine Care
    • Shoulder & Elbow Care
  • Insurance / Prices
    • Insurance Accepted
    • Workers Compensation
  • Wellness
    • PRP/Stem Cell Therapies
    • OrthoNaturals® CBD
    • OrthoNourish
    • Well-Being Program
    • TeleHealth NOW
  • About
    • Meet OrthoNOW Team
    • Join Our Team
    • Corporate News
    • Referring Physicians
    • OrthoNOW History
    • OrthoNOW® Mobile App
    • FAQs
    • Testimonials
    • Our Blog
    • Contact Us
    • Investing in OrthoNOW®
  • Locations
    • OrthoNOW Live
    • Doral
    • Aventura
    • Doral Rehab
  • Technology We Use
    • OrthoNOW® Mobile App
    • Telehealth
    • Patient e-Referrals
    • Electronic Registration
    • My Medical Images
    • Medical Records
    • Data Analytics
    • COVID-19 Screening
    • OrthoChat™ (peer to peer)
    • Orthonow.net
Home » Blog » Don’t Make These Medical Franchise Marketing Mistakes
Default logo thumbnail

Don’t Make These Medical Franchise Marketing Mistakes

July 28, 2017 by OrthoNOW Leave a Comment

Opening a new medical franchise is one of the most rewarding business ventures any entrepreneur can undertake. However, ensuring its success is at the mercy of a variety of factors: competition, maximizing billing and reimbursements, and, of course, marketing. Marketing your new business to get its name out into the community is a no-brainer, but there are some mistakes that people make when it comes to marketing medical franchises.

Firstly, having a sound marketing plan in place is key. While you don’t want to blow a ton of unnecessary budget on marketing, you do want to dedicate a set amount that will ensure your new medical franchise gets some recognition. Make sure you have the basics of marketing covered in your plan: Who are you going to market to? How are you going to market? Where will you get the most exposure? What will give you the biggest bang for the buck?

Many people forget that they can get some serious marketing mileage through free sources. While you will have to spend money on marketing for your medical franchise, don’t make the mistake of ignoring free press. Brainstorm ways that you can get coverage of your new business in local news outlets. Most newspapers have a local business section that features information on new businesses in the area. Because of the economic impact and benefit to the community, this type of news is always a favorite to feature. Getting your medical franchise in print could be as simple as a call or email to the local business editor.

Speaking of news outlets, don’t forget to send press releases to them! Even if they don’t want to do an in-depth interview with you about the new location, they will very likely pick up bits and pieces of a press release that you deliver. As another angle, you could volunteer to do a weekly column for your paper about health tips to benefit the community. Or suggest topics for a news story that’s timely for the community and offer to be the expert source in it. It can’t hurt to try!

Another thing to keep in mind is who you’re marketing to. Many medical franchises make the mistake of only focusing on walk-in patients. While this can be the bread and butter of any medical franchise, another source to market to is occupational medicine set. Occupational medicine, including referrals from human resource departments, can open your medical franchise up to another source of income. Even if a patient comes to you for something as simple as an employment drug test or workers compensation injury, they’re more likely to think of you the next time they feel under the weather and seek out additional treatment. Medical franchises offer an excellent alternative for occupational medicine patients that have been using emergency departments or trying to schedule appointments with primary care physicians around their busy schedules. Making this avenue a part of your marketing plan can be lucrative.

Whether you invite the mayor to cut the ribbon at your opening ceremony or promote unbeatable opening day specials to market your medical franchise, making sure you have a plan is crucial to your long-term success.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Common Questions

View All FAQs
Pre-participation Physical evaluation form provided by your school or camp.
Prekinder -12th Grade, School, Sports team, Summer Camp, VPK
No. OrthoNOW is a walk-IN clinic. You can call our office for a same day appointment or visit our walk-in center. See our hours here.
Times vary because we are a walk- IN clinic. Most of our patients are in and out in less than 1 hour.
Contact Us

Ask Our Staff A Question.

  • This field is for validation purposes and should be left unchanged.

OrthoNOW Naturals
OrthoNOW Nourish
Orthonow Live
OrthoNOW Team
Commom Accidents in a Warehouse
Worker Compensation

Most Recent Orthopedic Blogs

  • What to Expect During a Cast Removal Appointment at OrthonOW?

  • Where Should I Go For Orthopedic Injuries And Pain?

  • #Ortho for Primary Care: Knee Osteoarthritis & Solutions

  • Dr.Badia Was Presented With The Injured Worker Inspiration Award By The #Florida Orthopedic Society!

  • Orthopedic Surgeon Explains: Proximal Biceps Rupture Using 3D4Medical Animation

  • Presentation: Florida Orthopedic Society Awards Dr.Badia The Injured Worker Award

  • Watch Our OrthoNOW #Knee Series #Kneepain with Dr. Badia and Skelly

  • Dr. Badia Uses Augmented Reality And Ultrasound To Precisely Infiltrate A Shoulder

On My Way NOW App

Easy Access To Help On My Way NOW App

Because Injuries Don’t Happen by Appointment®

  1. Connect with Clinician for help
  2. Send photos of injury
  3. Locate nearest OrthoNOW
  4. Driving directions – Map integration
  5. Get post-treatment updates
  6. LEARN MORE. . .
APP Store
OrthoNow

(305) 537-7272

No Appointment Necessary

Services

Treatment Areas

Insurance & Pricing

Wellness

Workers Compensation

Blog

OrthoNOW Reviews

Privacy Policy

About

Locations

Patient Login

Licensing Opportunity

Investor Relations

Careers

Referring Physicians

Orthobiologics

Get On My Way NOW® App

Learn More » APP Store APP Store
Connect With Us:
Facebook Twitter You Yube Linkedin Instagram