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Home » News & Events » Disruptive Healthcare Business Models in the US

Disruptive Healthcare Business Models in the US

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I was recently awarded the South Florida Business Journal 40 Under 40 Award given to those professionals who have made a significant impact to the healthcare industry and their communities. The day before the award, I was presenting a workshop at the prestigious FIME Show, the largest medical trade fair in the Western Hemisphere.

During the FIME workshop, I gave a presentation on Disruptive Healthcare Business Models in the US, and spoke in particular about OrthoNOW, the nation’s only franchisor of orthopedic urgent care centers. Together with Dr. Alejandro Badia and the rest of the executive team, we have engineered a successful business model for the delivery of expert and efficient orthopedic care. This business model offers significant value not only to patients, but also to those considering an investment in such a model.

If you are considering investing in a healthcare franchise location, there are some key investment characteristics that you should evaluate:

  • Simple Strategy: If it is too complicated to understand, it’s probably not the right solution for you. OrthoNOW’s strategy is clean and simple; we deliver expert orthopedic care for everyday injuries that’s convenient and affordable for patients.
  • Predictable, Reliable, Stable Business Model: Injuries don’t happen on a schedule, but they do happen every day. A healthcare urgent care facility allows investors to capture this activity.
  • Technology Threats: There are many services that technology can replace. However, there are some services that technology can never replace. One of them is hands-on patient care. Technology certainly plays a role in OrthoNOW’s business, but it can never replace the expert orthopedic care that a compassionate healthcare clinician can deliver.
  • Proven Business System: A solid franchise system should have tried and true business operations processes, advertising and marketing strategies, and general procedures for launching and managing profitable locations. Further, a solid franchise system will constantly improve these processes to adapt to its changing business environment.
  • Experienced Team: Align yourself with a franchise that is led by a team comprised of proven business, medical, and franchise professionals. Doing so will ensure that you will have support through each phase of your buildout and operations. For example, OrthoNOW provides each franchisee site selection assistance, a detailed project management tool for the center’s buildout, in-person training, a comprehensive policy and procedures manual, and a set of integrated marketing materials to ensure each location is run for success.
  • Understand Your Competition: A thorough understanding of your business’ competitive landscape and (sustainable) competitive advantage will maximize your chances of success. For example, OrthoNOW operates in a crowded and highly fragmented urgent care market, where there is very little orthopedic specialization. Approximately 30% of the $16 billion in annual urgent care spend is orthopedic related, yet less than 1% of the 9,000+ centers are orthopedic focused. OrthoNOW is focused on capturing that 30% of the total spend that is orthopedic related, and is the only franchise system to do so.
  • Multiple Income Streams: A ripe investment opportunity will have a business model that includes multiple revenue items. In healthcare specifically, investors should look for opportunities that offer a portfolio of ancillary products and services. This will ensure that each center delivers a one-stop shopping experience for its patients.

Want to learn more about the OrthoNOW model? Watch this video.

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OrthoNOW Doral Rehab

OrthoNOW Doral Rehab
OrthoNOW Doral Rehab
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Luis Acosta
Luis Acosta
14:51 04 Jan 23
Amazing experience at the rehab facility. The staff is very dedicated and caring toward their patients and road to... recovery. Scheduling is convenient and simple with time slots ranging from early morning till late afternoon. Thanks to OrthoNow rehab I was back too 100% way faster than expected. Thank you!read more
Richard Baldriche
Richard Baldriche
16:37 23 Sep 22
I cannot begin to tell you how extraordinary the employees at OrthoNow Rehab are. Let’s begin with Kristen and Laura at... the front desk. They receive everyone with smiles and are always willing to accommodate any of your scheduling needs, not to mention appt., reminders and answering any questions you may have. Both therapists Amanda and Angela have definitely changed my life. Due to their care and expertise I have been able to return to my daily routine and activities. They are both extremely knowledgeable and their bedside manner’s are second to none. I would highly recommend OrthNow Rehab to all my family and friends.read more
Conner Eaton
Conner Eaton
18:23 16 Sep 22
Orthonow Rehab has to be one of the most professional therapy centers in South Florida. Customer Service is by far... too-level. I highly recommend this facility to anyone who needs physical therapy. They treat you like family more than they treat you as patient. I love everybody that works at Orthonow Rehab. Thank for helping make a stronger comeback.Also they have the best damn Cuban coffee in town!!read more
JV Cali
JV Cali
12:33 02 Sep 22
The place is really professional and clean, from the front desk with Kristy to the real deal therapy with Alrey which... has really help me improve my rehabilitation with his instructions and patience in explaining and performing his Job! Also the team in general is really friendly, and the Doctors from Ortho Now were amazing, straight to the problem I had and all the recommendations really helped me with my injury and pain!! Thanks a lot! Keep the hard work!read more
Rika Nomura
Rika Nomura
22:18 26 Aug 22
I have been going to OrthoNow Physical Therapy Center for 6 weeks to heal from my rotator cuff tear and bursitis on my... shoulder. The front desk ladies, Laura and Kristen are very sweet and professional. My therapist, Arley is dedicated, personable, enthusiastic, and good with patients. Since I’m having a great experience with OrthoNow, I will highly recommend this place to all of my friends, colleagues and family members if they ever get injured. I’m truly loving all the staff at OrthoNow Physical Therapy Center. 👍😍😄read more
KACEY
KACEY
20:21 25 Aug 22
Very good customer service. Will make you feel welcomed and ready to train for your benefit. I’ve been going for a... month and i’ve been healing quicker than expected after getting an ankle injury. 10/10 recommend. Arley is the best physical therapist!read more
Carla Lemon
Carla Lemon
18:16 22 Aug 22
Laura , Kristin , Arley, Jorge are AMAZING. and makes the best Cuban coffee. Very friendly atmosphere makes you feel... realComfortable.read more
Barbara solis
Barbara solis
20:49 01 Jul 22
The best Therapy center in Miami! The staff is amazing and are extremely nice. The customer service is 10/10. Arley the... PTA is the great and his attention to the patients is like no other. Laura the front desk is so kind and is very attentive to the patients. No matter what you need she will help with any request. All the other staff including the other therapist are incredible. I 100% recommend this office. Do not waste your time finding another office!read more
Amazon World Trading
Amazon World Trading
23:30 12 May 22
This has been one of the worst experience I ever had with any service provider of any kind. People at this office hate... their job, starting with the main therapist that works in the morning. In several occasions I heard him cursing the fact he had to be there working in the morning. Then he would punish his patients by letting them sitting around waiting while he watched videos on his computer. I am returning from a new therapy office I had to go to complete my therapy and I just realized how poor of a service I was receiving at ortho now Doral. Do yourself a favor by spending a bit more time on research before choosing this place.read more
Luis Villaboy
Luis Villaboy
23:39 29 Sep 21
im very happy with orthonow rehab team on especially with Amanda assistant therapist ,she has very good treatment... towards her patientsthank you very much for your help.read more
Oli G
Oli G
13:52 29 Sep 21
Great overall experience. I had a full labrum reconstruction done by Dr. Badia (Amazing work).The staff at the rehab... center were amazing as well. Very professional and extremely competent in their craft. Ive recommended them to my family and friends. I am thankful to them that I have full range and great strength in my shoulder once again!read more
Gabi Garcia
Gabi Garcia
13:17 29 Sep 21
I got injured and was referred to OrthoNOW for therapy. Everyone from the front desk to the therapists were extremely... professional, kind, and made me feel like I was a part of the family. I would definitely recommend!read more
Marquell Baughns
Marquell Baughns
15:20 17 Sep 21
After two hand surgeries, OrthoNow is a Godsend. I had very limited movement in 2 fingers on my right hand. The “Double... A’s” (Angela and Amanda) have really been a light in this process. The care and concern that I’ve received has been great. It feels like a family. From the first appointment, Kristen has welcomed not only me but every patient that walks into the office by name. It means a lot that they show they care and you’re not just another person. Laura is the best and if you’re nice and tell her you know me, you just may end up with some of the best coffee on this side of the Palmetto! OrthoNow has really helped me on my road to recovery and restoring movement and flexibility to my hand. I’m happy to be family member now.read more
Leo Zabala
Leo Zabala
02:01 08 Sep 21
Great service and amazing staff! If you need Physical Therapy look no further. You won’t be disappointed.
David Clodfelter
David Clodfelter
19:20 29 Sep 20
I am writing this review based on my last visit to the Orthonow office in Doral. I have visited this location numerous... times in the past, seeking medical attention and was always greeted with the upmost professionalism. This time the Physician Assistant on shift did not agree that I should be treated at all and directed me to contact another physician. At that moment I was in severe pain but understood that he had the right to refuse treatment. It would have been nice though if he had at least given me something for the pain. He did not agree with the treatment that I requested even though I received the same treatment at that location three times before. He instructed the person at the front desk to refund my copay and let me go.read more
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