In their continued commitment to providing outstanding patient care OrthoNOW®, the nation’s only specialized urgent care franchise, announced today that they will be offering Master Franchises in 54 exclusive territories available across the US. OrthoNOW was co-founded in 2010, by orthopedic surgeon Dr. Alejandro Badia and financial industry expert and Wharton alumni Justin Irizarry. The duo saw an opportunity to disrupt the multi-billion-dollar orthopedic health care delivery system and to simultaneously achieve the industries “Quadruple Aim”: better outcomes, lower costs, improved patient experience and improved clinician experience”. Recently the group was named a “Top Ten Franchise Opportunity” by Entrepreneur Magazine.
OrthoNOW’s Chief Development Officer, Christine Dura, said “Brands are not born fully grown; they emerge. They require established leaders who thrive in environments that offer unique challenges combined with opportunities to truly own their success by using proven processes designed to bring products/services to market quickly. OrthoNOW Master Franchising is just such an opportunity. Our Master Franchise partners will develop, manage and control their exclusive territory or region. There has never been a time previously in the entire history of health care where the industry has experienced the growth and change that it is right now. This is the time for proven health care entrepreneurs and disruptive thought leaders across the US to partner with us at the ground level”.
Dr. Badia said “Disruptive innovation is occurring across the United States specifically to break the dominant business models and level the playing field. OrthoNOW provides our Master Franchisees a system where they can develop an enterprise level orthopedic urgent care business for the specific purpose of providing the general public with on-demand access to quality, specialty care while building dream equity for their families future”.